Icegram Express, once called Email Subscribers & Newsletters, is one of the oldest newsletter plugins for WordPress. Postalion is new and deliberately complete in its free version. Both send from your own site, so the comparison is about what is free, what is paid, and how it feels to use.
At a glance
| Postalion | Icegram Express | |
|---|---|---|
| Subscribers in the free version | No limit | No limit |
| Sending | Your site or any SMTP service | Your site, SMTP, or Icegram's own mailer |
| Reports in the free version | Opens, clicks per link, 30-day growth chart, unsubscribe reasons | Summary only (detailed reports in Max) |
| Spam protection | Trap field, rate limit, throwaway domains, Akismet, Cloudflare Turnstile, all free | Captcha and security options, by plan |
| Automations with branches, WooCommerce coupons | Pro | Paid plans |
| Paid plan | $59 a year for one site, $149 for five, $299 unlimited | Max at $99 a year for three sites |
Why someone picks Postalion
- Everything for a newsletter is in the free plugin, including detailed statistics, the popup and the form under posts, digests by category, the preferences page and resending to people who did not open.
- A calm, modern interface: one composer, twelve templates that look right on a phone, previews of every email.
- Imports in one click from MailPoet and Newsletter, and from Mailchimp's export zip with its tags and unsubscribes.
Where Icegram Express is the better choice
- You already use Icegram's popups and action bars: they work together.
- You want a hosted mailer from the same vendor instead of choosing an SMTP service.
- Three sites on one plan fits you better than Postalion's one or five.
Moving over
Export the audience from Icegram Express as CSV and import it under Postalion → Subscribers → Import CSV, choosing the lists people join. Names, tags and custom field columns are read. See Import and export.
Postalion is not affiliated with Icegram or StoreApps. Icegram Express is a trademark of its owner. Plans and prices as shown on its pricing page in October 2026.